EMAIL MARKETING
Inform and Attract Baha’is and Seekers
HOW DOES EMAIL HELP OUR BAHA’I COMMUNITY?
First, let’s talk about what email marketing is. It’s a nice-looking message that lets people know when events are happening. Your community may already even have such an event-announce service. Great! But here is what it’s probably missing: An easy way to sign up, an easy way to unsubscribe (the feds tend to frown on not including that feature), links to your website, links to your social media pages, and high-quality images. Email also helps bridge one of the hardest hurdles with visitors to your community — getting them to return the second time. And let’s face it: there are a lot of disengaged Baha’is out there. One of the easiest ways to reengage them in the community is to make them feel like they’re missing something special. Attractive and compelling email marketing can help you achieve these goals for your community. Here’s an example.
HOW DO YOU WE DO THIS?
The secret behind effective email marketing is to create attractive templates, compelling landing pages, and analyze the data from your subscribers. One of the nice things about email marketing in general is that usually it’s easy to find out exactly how many people are opening your emails, responding to them, and whether they’re clicking on any links in the email itself. This helps you figure out what works and what doesn’t so you can adapt your emails to be more effective.
WHY DO WE EVEN NEED AN EMAIL STRATEGY?
Here are 10 good reasons:
- Lets Baha’is know when events take place
- Gently invites back seekers who have visited your community
- Keeps in touch with out-of-town Baha’is who have stopped by
- Keeps communication lines open with neighboring Baha’i communities in your cluster
- Sends a personal email to all seekers who subscribe to your website
- Reengages inactive Baha’is
- Increases Core Activity Participation
- Increases Holy Day Attendance
- Increases Fireside Attendance
- Professionally reaches out to outside organizations and the media
OUR PROCESS
Every community is different, so we need to know a lot more about you and the context of your city so that we can really tell your story properly. For each project we require a consultation either in person or via Skype before we begin.